Friday, December 23, 2011

Navarino welcomes you to Hotel Chat!

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At long last, welcome to hotelChat, the new Navarino blog and chat room where we will be regularly posting our take on topics of current interest post to all hoteliers, and also authoritative posts and comments from our business partners. We’ve made a real quantum leap into the B2B social media scene, so

Visit us on Facebook on    http://www.facebook.com/pages/Navarino-Services-Ltd/349114521326

Visit us on Twitter            https://twitter.com/Navarino_Global

Visit us on Linked In        http://www.linkedin.com/company/navarino-services-ltd

A Google + account will follow very soon, we’ll keep you informed.

Navarino is first and foremost a company focused on commercial deliverables, so we are just starting to feel our way on social media, for us the jury is still out on it – something we’ll be commenting on in future blogs as we make the journey and find out what if any mileage we see there being in it for us. We know our business partners struggle to see the ROI benefits too. As we always say, especially in a recession – list all your commercial marketing and ecommerce activities and rank them in order of which you could least do without, and see where social media activity appears in this list.

By nature, we are independent hotel focused as the bulk of Navarino’s clients are independent hotels worldwide, so ecommerce and distribution solutions for independent hotels are our core competence. Our ecommerce parents Sabre look after the big brand accounts. So it was an easy choice for us to make our first blog topic the oft debated subject of ‘brand v independent hotels’.

One thing even technological advance, which takes no prisoners, has taught us is that independent hotels are in many unique positions to give their branded competitors a great run for their money. We are not anti-brand, far from it, but we think we can deliver some great ideas for independent hotels and where they can perhaps steal a march on their branded competitors.

So, to all our readers, partners and clients alike, a very happy Christmas and a prosperous New Year. 2012 will be challenging, and our four January ‘snippets’ will give you some food for thought for meeting the challenges with some hard hitting observations too, here they are - - - - - -

Our January topic – brand v independent hotels – we’ll  feature, throughout January

1              Intro and overview

2              and reputation management

3              Web presence and SEO

4              Mobile marketing and m commerce

5              Destination marketing and sell

6              Importance and strength of the GDS

Welcome back soon.

At all times your views and comments are very gratefully appreciated.