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Grow occupancy and maximise revenue: get the best out of your reservation system

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HEDNA

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HEDNA is a not-for-profit trade association whose international membership includes executives and managers from the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA’s activities are intended to stimulate the booking of hotel rooms through the use of Global Distribution Systems (GDSs), the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient.

 
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Tuesday, April 18, 2017

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and the U.S. Leisure Traveler, “62% of frequent travelers used hotel loyalty programs.” So, if the majority of travelers are taking advantage of these, shouldn’t your hotel be on board to offer one as well?

According to Cornell University’s School of Hotel Administration study, Assessing the Benefits of Reward Programs: A Recommended Approach and Case Study from the Lodging Industry, we also know that “the number of annual room-nights for each guest increased by nearly 50 percent,” and that “such frequent traffic resulted in noteworthy revenue gains per year—up 57 percent.”

Yet, small hoteliers often dismiss loyalty programs as tools of leverage for the already mass-marketed hotel chains. I’m here to dispel that rumor because there are many ways that independent properties can benefit; they just need to know where to start.

Here are four great ways small hotels can (and do) boost business with customizable hotel loyalty programs. Read More »

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Hotel Blog

Thursday, May 18, 2017

The Upside Of Independents

A handful of hotel owner and operators with varying portions of their portfolios represented by independent properties convened for a panel during the recent ILES (Independent Lodging Executive Summit) in Las Vegas and assessed the current market for non-branded assets.

Held at the Hard Rock Las Vegas, the event was co-produced by Hotel Interactive® and blended BITAC®’s one-on-one meetings format with the more traditional ILES trade show experience. In a panel entitled “Managing To Increase Asset Value,” the executives weighed in on everything from financing to best practices among independents.  Read More »

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Booking Tips

Check the Failed Availability Report for reasons why people who have looked at your hotel have not made reservations. (This can be according to availability, minimum stay restrictions or room inventory for example.)


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