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Latest News

Tuesday, April 18, 2017

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and the U.S. Leisure Traveler, “62% of frequent travelers used hotel loyalty programs.” So, if the majority of travelers are taking advantage of these, shouldn’t your hotel be on board to offer one as well?

According to Cornell University’s School of Hotel Administration study, Assessing the Benefits of Reward Programs: A Recommended Approach and Case Study from the Lodging Industry, we also know that “the number of annual room-nights for each guest increased by nearly 50 percent,” and that “such frequent traffic resulted in noteworthy revenue gains per year—up 57 percent.”

Yet, small hoteliers often dismiss loyalty programs as tools of leverage for the already mass-marketed hotel chains. I’m here to dispel that rumor because there are many ways that independent properties can benefit; they just need to know where to start.

Here are four great ways small hotels can (and do) boost business with customizable hotel loyalty programs. Read More »

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Hotel Blog

Monday, March 27, 2017

The Achilles heel of distribution

Distribution has always dominated its relationship with the producer. Macy’s, Marks & Spencer and Amazon are what Tourico, GTA and, lately, Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without knowing what to do about it.

The keys to the distributor’s success are not easy to replicate yet still simple:

Volume or scaling to dilute fixed costs as well as gaining negotiating power to reduce unit costs.
Large technological investment.
Presence in the best showcases (visibility), something unreachable for producers.
Constant pressure on its producers to increase their distribution margins and guarantee the inventory.
Maximising income (retail price revenue management, playing with their own profits), for which being able to set the final sales price is key.
Strong control that the product will not sell on another channel at a lower rate (parity check) and react in the event that it does happen. Read More »

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Booking Tips

Look at your Consortia Report - Assess whether agents booking you are attached to a particular Consortia, if this is the case then it could be worth considering joining the Consortia Rate Programme?


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