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Hotel Chat

Welcome to the Navarino Hotel Blog

Thursday, March 23, 2017

Why Independent Hotels Are Thriving

The data has spoken. In 2016, sweeping uptakes in occupancy, average daily rate (ADR), and revenue per available room (RevPAR) revealed that independent hotel properties outperformed their branded brethren. Now, we find ourselves at the point in the lodging cycle where the non-branded universe is showing stronger growth rates than the chains. This is excellent news for investors and owners of non-branded hotels. Read More »

Tuesday, February 28, 2017

Why GDS will remain a crucial booking channel for hoteliers in 2017 and beyond

According to Phocuswright’s latest U.S. Online Travel Overview, despite the growth of online booking, offline sales will continue to dominate the marketplace in 2017. GDS bookings increased by 11.6 percent year over year from 2015 to 2016 in a sample of over 6,000 hotels worldwide. -

See more at: http://hotelmarketing.com/index.php/content/article/why_gds_will_remain_a_crucial_booking_channel_for_hoteliers_in_2017_and_bey#sthash.nhJHFAQh.dpuf Read More »

Wednesday, January 18, 2017

2017: Grow Your Hotel’s Direct Bookings, 10 Things You Must Do

There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a lot is that they are a “necessary evil” for us all. It would be a wonderful world if we could turn off OTAs for all hotels, but then you would miss out on huge amounts of exposure from these sites, as guests use them to research their trips. Read More »

Tuesday, February 23, 2016

Why are hotels sleepwalking into increased OTA dependency?

For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which then became online. From the days of GTA (Gulliver Travel Associates) who were all dominant in the early days to now where booking.com has to some extent replaced GTA as the agent where hotels have allowed them to take over their inventory.

We are though entering a new phase, where it has been clear for some time that Booking.com & Expedia have been implementing two very different strategies to maintain growth and market share. Expedia has been expanding by acquisition with its latest buys of Orbitz, Travelocity, and Home & Away while Booking.com has been diversifying with its purchases of Buuteeq, due in part to the competition on the horizon from Google & Airbnb. The recently announced deal that saw booking.com providing global inventory to Tripadvisor Instant Booking effectively makes them now an OTA. Read More »

Monday, January 18, 2016

The rise of independent hotels

Being able to adapt to the quickly changing customer demands has become the biggest advantage of individual hotels. If accepted and adapted to it, these hotels will start seeing a shift of travelers moving from large brands to their unique type of hotels.
Traveling has always been something exciting, whether to seek new adventures or experiences. With the growth of the world's population and an increase in global wealth 1 the hotel industry thrived with a stunning growth rate of 23% from 2008 until 2016 2 and large global hotel chains developed hotels like there was no tomorrow. As of January 2015 the top 10 largest hotel chains managed a cumulated total of 38'425 hotels with a combined 4'808'079 rooms 3. Read More »