There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a lot is that they are a “necessary evil” for us all. It would be a wonderful world if we could turn off OTAs for all hotels, but then you would miss out on huge amounts of exposure from these sites, as guests use them to research their trips. Read More »
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Wednesday, January 18, 2017
Tuesday, February 23, 2016
For over 15 years that I have been within this industry, Independent hotels here in Europe have been always dependent on agencies, initially offline which then became online. From the days of GTA (Gulliver Travel Associates) who were all dominant in the early days to now where booking.com has to some extent replaced GTA as the agent where hotels have allowed them to take over their inventory.
We are though entering a new phase, where it has been clear for some time that Booking.com & Expedia have been implementing two very different strategies to maintain growth and market share. Expedia has been expanding by acquisition with its latest buys of Orbitz, Travelocity, and Home & Away while Booking.com has been diversifying with its purchases of Buuteeq, due in part to the competition on the horizon from Google & Airbnb. The recently announced deal that saw booking.com providing global inventory to Tripadvisor Instant Booking effectively makes them now an OTA. Read More »
Monday, January 18, 2016
Being able to adapt to the quickly changing customer demands has become the biggest advantage of individual hotels. If accepted and adapted to it, these hotels will start seeing a shift of travelers moving from large brands to their unique type of hotels.
Traveling has always been something exciting, whether to seek new adventures or experiences. With the growth of the world's population and an increase in global wealth 1 the hotel industry thrived with a stunning growth rate of 23% from 2008 until 2016 2 and large global hotel chains developed hotels like there was no tomorrow. As of January 2015 the top 10 largest hotel chains managed a cumulated total of 38'425 hotels with a combined 4'808'079 rooms 3. Read More »
Monday, November 30, 2015
GDSs and OTAs face a new challenge to their dominance of the hotel distribution world, which could eventually make the rate parity debate irrelevant: the moves by Google and Trip Advisor to take a slice of the hospitality pie with new hotel booking services linked to their strong brands Read More »
Wednesday, November 25, 2015
Sabre will purchase the Trust Group - which includes Trust International, InnLink and Nexus - from Battery Ventures for approximately $154 million and will become. Together with the Trust Group, Sabre Hospitality Solutions will serve significantly more hotels than any other central reservations technology provider.
Sabre Corporation announced that it has entered into a definitive agreement to acquire the Trust Group of Companies, a central reservations, revenue management and hotel marketing provider with a significant presence in EMEA and Asia Pacific. The acquisition will include Trust International, InnLink and Nexus
- See more at: http://hotelmarketing.com/index.php/content/article/sabre_acquires_trust_group_creates_largest_hotel_crs_provider#sthash.gBkilA9t.dpuf Read More »
- 2017: Grow Your Hotel’s Direct Bookings, 10 Things You Must Do
- Why are hotels sleepwalking into increased OTA dependency?
- The rise of independent hotels
- Is it the end for 'rate parity' in hotels?
- Sabre acquires Trust Group, creates world’s largest hotel CRS provider
- Navarino's Chosen Technology Partner reports revenue surge
- For hotels, a new reality of booking lead times and path-to-purchase
- Hotelier’s Action Plan to Win Back Market Share from the OTAs
- Travel Agents Report Record Use of GDS, According to New TravelClick Study
- VAT cut 'would create 425,000 new jobs in hospitality industry'