A full Hotel is a Happy Hotel

Increase your bookings and
start seeing smiles everywhere

Increase your bookings and start seeing smiles everywhere

STRATEGIC MARKETING

GDS Marketing

Navarino offers GDS marketing advice and services across all GDS platforms:

GDS Specific Advertising - Advertise via the GDS to promote your hotel to travel agents and include:

  • Sabre - Sign-In, PromoSpots, Spotlight, Hotel UpSell and Online Direct Reference (DRS) system.
  • Galileo - Front Page News, Headlines, Featured Property, Brochure Line and Chain Keywords.
  • Worldspan - PrimeSine; Accents; Worldspan Go! Specials, Badge Ads and Advertorials; E-Newsletter; Supplier of the Month and Global Reference System.
  • Amadeus - Sign in Messages, Display Messages and Amadeus Information System.
Navarino Services partner logos

Web Marketing

Navarino’s experienced market leading partners can match your hotels web marketing requirements to the best-suited industry partner.

  • Navarino Services promotes "Best of Breed" and passionately believes that web marketing requires a dedicated focus from an experienced specialised company who focus solely on delivering your hotel the best web marketing positioning possible.
  • Navarino Services recommends that all hoteliers should work with a company who is a "Best of Breed" in delivering web marketing services and has no possible conflict of interest with your web booking engine functionality and provider.
  • Navarino Services works with a number of Web Marketing Partners and can match your hotels web marketing requirements to the best-suited vendor.
  • We work with select industry partners who can advise and work with your hotel on:
    - Keyword Analysis
    - Search engine optimisation
    - Pay-Per-Click advertising
    - ROI Measurement
    - Reporting and Analysis of the reporting

Navarino’s web marketing partners are:

Innfinite Hospitality Innfinite Hospitality - Serving UK hotels with game changing, leading edge marketing and ecommerce solutions since 1997.

Occupancy Marketing An internet marketing consultancy specialising in the hotel, tourism and travel industry, dedicated to increasing our clients’ online presence and making the most of their websites.

ReviewPro In a highly competitive environment where online reputation has a direct impact on sales, it is critical to have the right solution to take advantage of what many experts are calling the most important trend to impact the hotel industry in recent years. With products tailored to meet the needs of individual hotel operators, multi-establishment chains and asset managers, ReviewPro is the ideal partner to enable hoteliers to profit from the social web.

Navarino provides an enriched Google Analytics report looking at all aspects of booking engine traffic, e-commerce, mobile platforms, exit pages and bookings by source. We work with your chosen Web Marketing Company to integrate these detailed reports with your Website statistics.

Navarino has partnered with the most popular tracking companies to take it one step further. Java script is placed on specific pages of the Booking Engine that sends important data back to the tracking companies, to give you statistics critical to measuring your ROI. You can learn about actual conversion rates, from where your most valuable bookings are originating, and in some cases, even where someone drops off the booking process.

GDS PLATFORMS:

GDS Specific Advertising - Advertise via the GDS to promote your hotel to travel agents and include:
Sabre - Sign-In, PromoSpots, Spotlight, Hotel UpSell and Online Direct Reference (DRS) system. Galileo - Front Page News, Headlines, Featured Property, Brochure Line and Chain Keywords. Worldspan - PrimeSine; Accents; Worldspan Go! Specials, Badge Ads and Advertorials; E-Newsletter; Supplier of the Month and Global Reference System. Amadeus - Sign in Messages, Display Messages and Amadeus Information System.

EMAIL & TEXT MARKETING

Helping You Get The Most Out of Your Online Reservation System

Navarino Services maintains a comprehensive database of global travel bookers including corporate travellers, business and leisure agents and consumers.

Any marketing campaigns are specifically targeted to the relevant audience and communicated in local language.

Marketing opportunities available to our hotel partners include:

  • Travel Agent Email Communications - Communicating News, Promotional Rates, Travel Agent Offers and Competitions
  • Newsletters
  • New Member Communications
  • Individual Hotel Brand E Blasts
Contact us to find out what we can do for your hotel
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Latest News

Tuesday, April 18, 2017

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and the U.S. Leisure Traveler, “62% of frequent travelers used hotel loyalty programs.” So, if the majority of travelers are taking advantage of these, shouldn’t your hotel be on board to offer one as well?

According to Cornell University’s School of Hotel Administration study, Assessing the Benefits of Reward Programs: A Recommended Approach and Case Study from the Lodging Industry, we also know that “the number of annual room-nights for each guest increased by nearly 50 percent,” and that “such frequent traffic resulted in noteworthy revenue gains per year—up 57 percent.”

Yet, small hoteliers often dismiss loyalty programs as tools of leverage for the already mass-marketed hotel chains. I’m here to dispel that rumor because there are many ways that independent properties can benefit; they just need to know where to start.

Here are four great ways small hotels can (and do) boost business with customizable hotel loyalty programs. Read More »

Read our Latest News
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Hotel Blog

Thursday, May 18, 2017

The Upside Of Independents

A handful of hotel owner and operators with varying portions of their portfolios represented by independent properties convened for a panel during the recent ILES (Independent Lodging Executive Summit) in Las Vegas and assessed the current market for non-branded assets.

Held at the Hard Rock Las Vegas, the event was co-produced by Hotel Interactive® and blended BITAC®’s one-on-one meetings format with the more traditional ILES trade show experience. In a panel entitled “Managing To Increase Asset Value,” the executives weighed in on everything from financing to best practices among independents.  Read More »

Read more on Hotel Blog

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Booking Tips

Negotiated Rates - are there any companies near your hotel whose clients or employees often need to stay at your hotel? If so it may be worth contacting them directly to set up a rate with them to guarantee monthly business.


Read all Booking Tips