WEB MARKETING
- Navarino promotes "Best of Breed" and passionately believes that web marketing requires a dedicated focus from an experienced specialised company who focus solely on delivering your hotel the best web marketing positioning possible.
- Navarino recommends that all hoteliers should work with a company who is a "Best of Breed" in delivering web marketing services and has no possible conflict of interest with your web booking engine functionality and provider.
- Navarino works with a number of Web Marketing Partners and can match your hotels web marketing requirements to the best-suited vendor.
- We work with select industry partners who can advise and work with your hotel on:
- Keyword Analysis
- Search engine optimisation
- Pay-Per-Click advertising
- ROI Measurement
- Reporting and Analysis of the reporting - Navarino’s web marketing partners are:
- Innfinite Hospitality (www.innfinite.co.uk)
- Occupancy Marketing (www.occupancymarketing.com) - Navarino provides an enriched Google Analytics report looking at all aspects of booking engine traffic, e-commerce, mobile platforms, exit pages and bookings by source. We work with your chosen Web Marketing Company to integrate these detailed reports with your Website statistics.
- Navarino has partnered with the most popular tracking companies to take it one step further. Java script is placed on specific pages of the Booking Engine that sends important data back to the tracking companies, to give you statistics critical to measuring your ROI. You can learn about actual conversion rates, from where your most valuable bookings are originating, and in some cases, even where someone drops off the booking process.
Latest News
Thursday, December 22, 2011
Navarino Services announces functionality for their Partner Hotels to display and accept bookings direct from Tripadvisor via the Tripadvisor Check Rates Programme.
Hotel Chat
Wednesday, January 25, 2012
Brand Versus Independent
What are some fundamental key points to consider when deciding on either a Brand or Independent to represent, market and sell your property in the hugely competitive areas of on line visibility and SEO, local, national and global distribution and representation – and now – visibility, distribution, engagement and conversion in the social media and mobile space? Read More »
Navarino Training
Online Training Courses
Sign up now to take part in our “First Steps” webinar.
View Course AvailabiltySales Tips
Check the Failed Availability Report for reasons why people who have looked at your hotel have not made reservations. (This can be according to availability, minimum stay restrictions or room inventory for example.)
Read all Sales Tips