The single biggest opportunity in digital marketing for hotels in 2022 is….

…hospitality’s old friend Google!

With all the lingering repercussions in hospitality from the pandemic, I do not expect hoteliers, all of a sudden, to double their marketing spend in 2022. I believe hospitality’s old friend Google is the single biggest opportunity in digital marketing this year, and here is why

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Credit: Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

 

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