Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the amazing fact that OTA bookings are usually much lower in total value than direct bookings. Read More »
Innfinite‘s long standing partnership with Navarino Services has a track record of delivering outstanding results to UK hotels in terms of on line conversions, bookings, yields and up-sell revenues from all the industry’s leading online channels, but notably from the development of the hotel’s direct on line channel. Navarino Services provides experienced account managers who understand hotel’s needs, and work together with you to ensure your hotel takes maximum advantage of the Electronic Sales Channel opportunities.
Wednesday, January 18, 2017
There’s been a huge amount of talk in the industry recently about direct bookings, in an attempt to loosen the hold that OTAs have on the industry. A term we hear a lot is that they are a “necessary evil” for us all. It would be a wonderful world if we could turn off OTAs for all hotels, but then you would miss out on huge amounts of exposure from these sites, as guests use them to research their trips. Read More »
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