Victoria Palace Hotel

http://www.victoriapalace.com

Michael E. Erwin
Director of Sales
Victoria Palace Hotel

​Working with Navarino Services is a delight! Their interface with SynXis is extremely precise and flexible, and their support staff are amazingly responsive and… supportive. Not only will they help implement pricing and special offers, help with channel managing or consortium issues, they will also make helpful suggestions and come to the immediate rescue if necessary. I have never had a happier relationship with a GDS provider.

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Tuesday, April 18, 2017

Small Hotels Boost Business with Loyalty & Reward Programs

Loyalty and reward programs can help make up the difference between having average occupancy rates or a fully booked calendar. In fact, according to Phocuswright April 2015 report, (Dis)Loyalty and the U.S. Leisure Traveler, “62% of frequent travelers used hotel loyalty programs.” So, if the majority of travelers are taking advantage of these, shouldn’t your hotel be on board to offer one as well?

According to Cornell University’s School of Hotel Administration study, Assessing the Benefits of Reward Programs: A Recommended Approach and Case Study from the Lodging Industry, we also know that “the number of annual room-nights for each guest increased by nearly 50 percent,” and that “such frequent traffic resulted in noteworthy revenue gains per year—up 57 percent.”

Yet, small hoteliers often dismiss loyalty programs as tools of leverage for the already mass-marketed hotel chains. I’m here to dispel that rumor because there are many ways that independent properties can benefit; they just need to know where to start.

Here are four great ways small hotels can (and do) boost business with customizable hotel loyalty programs. Read More »

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Hotel Blog

Thursday, May 18, 2017

The Upside Of Independents

A handful of hotel owner and operators with varying portions of their portfolios represented by independent properties convened for a panel during the recent ILES (Independent Lodging Executive Summit) in Las Vegas and assessed the current market for non-branded assets.

Held at the Hard Rock Las Vegas, the event was co-produced by Hotel Interactive® and blended BITAC®’s one-on-one meetings format with the more traditional ILES trade show experience. In a panel entitled “Managing To Increase Asset Value,” the executives weighed in on everything from financing to best practices among independents.  Read More »

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Booking Tips

Ensure that your GDS rates are in parity - if you are selling rates cheaper on public websites, this will significantly affect reservations through the Navarino GDS/IDS booking system, as clients will go elsewhere for the cheapest rate. Travel Agents rely on being able to source the best rates for their travellers, and if your hotel is found to be out of parity on GDS this will significantly damage their willingness to book your property on future occasions.


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